By Maria Puente, USA TODAY
You can rent a car and rent a DVD —
but rent a handbag?
Thanks to the Internet and Americans' infatuation with high-end designer handbags, rent-a-bag is a concept that a growing number of women are embracing.
Because who really has closet space for scores of handbags? Why spend the equivalent of a mortgage payment on a bag that might languish in the closet after one season? How do you get the next "It" bag for a special occasion?
Today there are two websites operating in the USA — BagBorrowOrSteal.com and FromBagsToRiches.com — plus at least three in Britain, one in Germany, one in Australia and one in Canada. Although neither U.S. site will say exactly how many, the sites are believed to be renting thousands of bags a month to women all over the country.
"It's a great idea," says Jennifer MacNeish, 42, of Melrose, Mass., who has rented dozens of bags in the past year from BBOS. "You can spend a lot of money buying handbags, and no matter how fabulous the bag, a month later you want the next one."
The two sites are differ in some details: BBOS, for instance, has a vintage-bag curator who buys expensive designer bags, such as an Hermès Crocodile Birkin bag available to rent for up to $6,010 a month (to get a new one you have to join a years-long waiting list). FromBagsToRiches also operates a related consignment site, called BagBanco.com, where women can sell their used handbags and get back up to 80% of the sale.
"Women feel empowered" by toting designer brands, says Samuel Mangiere, chairman of FBTR. "It's not about ownership, it's about the experience of having a designer bag for even a brief period of time."
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